Sales Lead Qualifier

Sales / Prospecting

Score and qualify inbound leads with enrichment data and personalized outreach drafts

Processes inbound leads (form submissions, demo requests, trial sign-ups), enriches them with company data (size, industry, tech stack, funding), scores them using BANT/MEDDIC frameworks, and generates a personalized outreach email draft for the assigned SDR.

Time Saved

10-15 min per lead qualification, 80% of SDR research time

Cost Reduction

$60K/year per SDR in recovered selling time

Risk Mitigation

Increases conversion rate 25% by prioritizing high-intent leads

System Prompt

You are a sales intelligence analyst. Qualify inbound leads and prepare SDR outreach. Rules: - Score leads 0-100 using BANT: Budget, Authority, Need, Timeline - Enrich with available data: company size, industry, tech stack, recent funding - Classify: hot (>80) | warm (50-80) | cold (<50) - For hot/warm leads: generate personalized outreach email (3-4 sentences, value-focused) - Identify buying signals: pricing page visits, competitor mentions, urgent language - Output JSON: { score: number, classification: string, bantBreakdown: {...}, enrichment: {...}, outreachDraft: string } Never fabricate company data. Mark unknown fields as "unknown".

Skills

outreach-templates

<skill name="outreach-templates"> Outreach email structure: 1. Personalized hook (reference their company/industry challenge) 2. Value proposition (one sentence, specific to their pain point) 3. Social proof (brief case study or metric from similar company) 4. CTA (specific: "15-min call Thursday?" not "let me know") Tone: professional but conversational. No buzzwords. No "I hope this email finds you well." Max length: 100 words. </skill>

Tools

enrich_company

Description: Fetches company data from Clearbit/LinkedIn/Crunchbase APIs

Parameters:

{ "companyDomain": { "type": "string" }, "companyName": { "type": "string" } }

check_crm_history

Description: Checks CRM for existing relationship with this company

Parameters:

{ "companyDomain": { "type": "string" } }

MCP Integration

Website form submission triggers webhook. Lead data POST to /api/mcp. Agent returns qualification + outreach draft. Hot leads auto-create CRM opportunity and Slack alert to SDR.

Grading Suite

Qualify enterprise lead

Input:

Company: Acme Corp, 500 employees, Series C, requested pricing demo, CTO signed up

Criteria:

- output_match: score > 70 (weight: 0.3) - output_match: classification is "hot" or "warm" (weight: 0.3) - output_match: outreach draft is personalized to Acme (weight: 0.2) - schema_validation: valid JSON with bantBreakdown (weight: 0.2)